mPACT delivers the best results because we give you less noise and more signal, delivered with industry-leading analytics and Web-wide context.
mPACT's comprehensive search lets you use complex queries to focus in on just the voices that matter to you, ranked by influence,
authority and relevance criteria that you can "turn the knobs" on, to focus in on the metrics that best fit your needs.
And if you've already identified voices, mPACT brings you the "big picture" profile, showing you everything they write publicly on the Web,
no matter where they write it.
mPACT's patented scoring, sentiment and resonance analytics help you to quickly identify the important voices – based on your needs –
while ignoring the noise that doesn't impact your business.
mPACT's patented dISTIL™ scoring algorithm ranks every voice and publication in three distinct areas: Influence, Authority and Relevance.
Influence measures the "raw" influence of a voice or publication – measuring its social capital and sheer "reach".
Authority looks at what happens when a voice actually talks about a particular topic – how is an article or post amplified across the Web through Tweets,
comments, links, trackbacks and other mentions, and how influential are the people doing that amplification.
Finally, Relevance looks at the body of work of a particular voice or publication – how often and how recently has that voice or publication on
your topic or discussing similar themes.
The Web doesn't wait for you, so you shouldn't wait for your results. We deliver scored and analyzed results in nearly real-time – less than a minute
from posting to your hands – so you can keep up.
If you're trying to make a data-driven decision, you shouldn't have to wait for the data. And if you're dealing with an emerging crisis, you can't wait.
mPACT incorporates all Web sources – mainstream media, the entire blogosphere and a broad range of social sources (including the full Twitter firehose),
so you'll find what you're looking for. No need to utilize separate tools for mainstream and social – mPACT gives you one-stop-shopping.
And mPACT utilizes multiple internal and third party data sources to ensure completeness, reliability and rapid response.
The mPACT data center incorporates massive data handling and analytic capabilities, indexing and analyzing over 4.2 billion individual articles,
blogs and social posts a month. More importantly, using the mPACT Connect API, mPACT can return results – including resonance, when an article is linked,
tweeted/retweeted, etc. – in real-time, with less than 1 minute from original posting to delivery of a scored result delivered to you.