• Deliver comprehensive, multi-channel support: With mPACT, your customer service agents can proactively engage customers outside of the traditional phone/chat/email channels, wherever your customers are visible, across the entire web (more than just Facebook and Twitter).
• Customize your engagement to each customer's social influence: All customers are important, but some can have a bigger impact on your brand due to the size of their online audience, their topical relevance, and their authority on specific products or services. mPACT can provide your call center agents with "Web presence profiles" for the customers in their queue who are active online, so you can flag them for higher priority or escalated assistance.
• Respond in real time: mPACT can alert your agents to critical customer complaints so they can respond within minutes -- reducing the risk a negative situation will "go viral."
• Reduce overall support costs: By using mPACT to identify, analyze and engage with customers voicing complaints outside your traditional channels, you gain the opportunity to bring more of them "into the fold" of your existing support communities and reduce your overall costs.
• Amplify positive experiences: With mPACT, you can also find happy customers with high social influence and encourage them to "spread the word" with targeted recognition promotions, programs or rewards.

• Get a real "blind reference:" Understand more about your candidates and employees by viewing their online presence or "Social Profile." Get to know them better by how they present themselves publicly, and then decide if they will be a strong team member.
• Boost retention: There is no such thing as a crystal ball, but having greater insight into employees' social media activity can shed valuable insight to their work satisfaction and flight risk.
• Test that "expert:" Is that self-proclaimed subject matter expert really knowledgeable? Are they actively participating in the evolution of their discipline, or are they sitting on the sidelines unengaged and unaware that online conversations are even occurring? mPACT can help you understand if an individual is an SME or a pretender.
• Minimize off-boarding backlash: Downsizing and terminations are part of corporate life. Occasionally employees become disgruntled when they are on the receiving end – and some will turn to the web to vent their job dissatisfaction online. Being tuned into these conversations before they spread can protect your brand and your company, and prevent competitors from taking advantage of the situation.
• Find that "needle in haystack:" Sometimes the best candidates aren't the ones looking for a job. They may be comfortable where they are and secure because they "know their stuff." Finding these candidates is nearly impossible unless you have a way to not just search, but to also affix an influence score based upon topical relevance and authority – so you can find the thought leaders who aren't "on the market."

mPACT supports the unique needs of consulting firms by providing the critical web presence analytics required to serve your clients – with less noise, in the proper context and delivered in real time. mPACT data is targeted to your clients' unique needs, so that your consulting services are driven via real-time data awareness and analytics. mPACT data is delivered to you normalized, pre-analyzed, scored and accessible to you in any interface you prefer, such as Tableau.

Common uses of mPACT data in the consulting industry are listed below. You can also click here (link to the "How we are used" page) to read our Consulting customer case studies:

mPACT delivers the best results because we give you less noise and more signal, delivered with industry-leading analytics and Web-wide context.

mPACT's comprehensive search lets you use complex queries to focus in on just the voices that matter to you, ranked by influence, authority and relevance criteria that you can "turn the knobs" on, to focus in on the metrics that best fit your needs. And if you've already identified voices, mPACT brings you the "big picture" profile, showing you everything they write publicly on the Web, no matter where they write it.

mPACT's patented scoring, sentiment and resonance analytics help you to quickly identify the important voices – based on your needs – while ignoring the noise that doesn't impact your business.

mPACT's patented dISTIL™ scoring algorithm ranks every voice and publication in three distinct areas: Influence, Authority and Relevance. Influence measures the "raw" influence of a voice or publication – measuring its social capital and sheer "reach". Authority looks at what happens when a voice actually talks about a particular topic – how is an article or post amplified across the Web through Tweets, comments, links, trackbacks and other mentions, and how influential are the people doing that amplification. Finally, Relevance looks at the body of work of a particular voice or publication – how often and how recently has that voice or publication on your topic or discussing similar themes.

The Web doesn't wait for you, so you shouldn't wait for your results. We deliver scored and analyzed results in nearly real-time – less than a minute from posting to your hands – so you can keep up.

If you're trying to make a data-driven decision, you shouldn't have to wait for the data. And if you're dealing with an emerging crisis, you can't wait.

mPACT incorporates all Web sources – mainstream media, the entire blogosphere and a broad range of social sources (including the full Twitter firehose), so you'll find what you're looking for. No need to utilize separate tools for mainstream and social – mPACT gives you one-stop-shopping. And mPACT utilizes multiple internal and third party data sources to ensure completeness, reliability and rapid response.

The mPACT data center incorporates massive data handling and analytic capabilities, indexing and analyzing over 4.2 billion individual articles, blogs and social posts a month. More importantly, using the mPACT Connect API, mPACT can return results – including resonance, when an article is linked, tweeted/retweeted, etc. – in real-time, with less than 1 minute from original posting to delivery of a scored result delivered to you.

mPACT delivers the most important voices and conversations on a topic, based on our patented and fully-configurable dISTIL™ scoring algorithms. You can search our database by topic and find relevant voices or you can start with voices you know and dig into what they're saying and what impact those conversations are having on the market.

mPACT utilizes multiple data sources – both internal and third party – to find voices and conversations wherever they occur on the Web. mPACT processes 26 TB (TeraBytes) of data per hour 24 hours per day, from multiple, redundant sources so you can be sure you’ll never miss a conversation that’s important to your business – no matter where it occurs online.

As every article, blog post or social media item is taken in to the mPACT database it is extensively indexed. mPACT captures the full text and then, in real time, captures keywords, extracts themes and builds biographical profiles of authors and publications. These profiles branch across different media realms, so you can see the full picture of an individual in a single profile; where they write and what they say, no matter where they say it.

mPACT immediately begins to analyze a voice’s impact by evaluating both the raw audience for each voice and the interactions that a voice has across the Web – comments, mentions, tweets, reposts, etc. Additionally, we evaluate the text of all articles for sentiment and other semantic criteria.

mPACT doesn’t rely upon "canned", pre-calculated rankings. Instead, we calculate unique and relevant rankings for each customer – based upon the topics, themes and keywords you select and the weightings you apply to each of our three unique ranking metrics: influence, authority and topical relevance.